By Amica - Body Tape Packaging

By Amica is a fast fashion brand that caters to both standard and curve sizes, embracing inclusivity in every collection. Over the past six years, I’ve played a key role in transforming the brand’s aesthetic from basic to sophisticated. Starting as a graphic designer, I advanced to senior graphic designer within three years, shaping the brand’s visual identity across various platforms.

In this project, I had the opportunity to redesign the brand’s packaging, aligning it with By Amica’s refreshed new branding, look and feel while adhering to the established branding guidelines.