By Amica - Earrings Card

By Amica is a fast fashion brand that caters to both standard and curve sizes, embracing inclusivity in every collection. Over the past six years, I’ve played a key role in transforming the brand’s aesthetic from basic to sophisticated. Starting as a graphic designer, I advanced to senior graphic designer within three years, shaping the brand’s visual identity across various platforms.

In this project, I had so much fun creating the illustration—drawing has always been a passion of mine—and incorporating it into the card design. My inspiration came from the feminine essence, representing women of all colors, cultures, ethnicities, and religions. By Amica has always been dedicated to empowering women and embracing inclusivity, and I wanted this design to reflect that core value.

The Draft of the illustration

Here are a few draft concepts for approval

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By Amica - Body Tape Packaging

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