One of my biggest highlights was Black Friday 2025, where I took on the role of lead designer across all Black Friday campaign artwork. I worked closely with an external agency on the animation production, providing creative direction and refining, editing and adapting the assets to ensure the final artwork remained aligned with the brand’s visual identity and campaign direction.

Several of the top-performing ads were designed by me, including the Teen Swim Black Friday campaign, which achieved a 2.0x+ ROAS, and the Black Friday Hype Promo, which delivered a 3.39x ROAS. Both campaigns generated $20K+ in conversions.

Working across a high-volume campaign with tight deadlines, I delivered 466 paid media assets in just two weeks, balancing speed, consistency, and creative quality across a large and diverse range of campaign deliverables. I also managed the creative process across agency-produced animation and static artwork, ensuring every asset was refined and consistent with the overall Black Friday campaign and brand guidelines.