Modibodi x WestHam

Modibodi is an Australian-founded period underwear and swimwear brand, established in 2013 and recognised for pioneering innovative leak-proof apparel.

My first major campaign project at Modibodi was the collaboration with West Ham United Women for the 2025/26 WSL season. The partnership marked a significant milestone, with Modibodi becoming the first period-proof underwear partner to feature on-kit in the English game, appearing on the back of West Ham’s shorts. As part of the campaign, I designed paid advertising assets and EDM creative to bring the partnership to life across digital channels, translating the campaign messaging into engaging, on-brand creative.

The campaign was centred around challenging the stigma surrounding menstruation in sport and supporting a future where girls and women feel confident continuing to participate in sport throughout their periods. Working on this project gave me the opportunity to contribute to a high-profile sports partnership while connecting Modibodi’s brand purpose with women’s football through performance-focused paid media and CRM design.